Black Label’s New Barcode “Shredded” Graphic Comes In 15 Different Shapes and Sizes
Board brands experimenting with fresh takes on classic graphics is nothing new. Sometimes it works, other times it’s debatable. But when an iconic, respected brand like Black Label does it, well, there’s never a debate. Especially when they offer it in 15 different shapes and sizes. Take a look:
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Black Label’s ‚Barcode‘ graphic is synonymous with the brand and if you’re like me, you’ve been seeing it for as long as you can remember. Their „never be bought, never be sold“ ethos lives on to this day. With John Lucero steering the ship and still hand-screening graphics, often personally shipping orders and fully embodying that DIY lifestyle, these are just a few of the reasons I’ve always been such a fan of the brand.
Related: Black Label’s new video „Light The Match“ with Jake Reuter and Elijah Akerley
Swipe through the post above and you can actually see the barcodes that Lucero cut up (by hand) to make this graphic what it is. I mean, I know other brands will sometimes do things similarly, but John has always been quite literally hands-on when it comes to Label graphics and concepts. It’s just rad.
And let’s not forget—Label is offering 15 different shapes and sizes with this board, and most of their planks are often offered the same way. He’s always playing with shapes, always nerding out on sizes, but always keeps quality at the top of his priority list. Have you ever ridden a Black Label board? Exactly.
Related: John Lucero Dives into Black Label’s Past While Sharing New ‚Ant‘ Graphic
I’m 34 years old and I’ve been skating since I was 10. To some of you reading this, that might make me super young. To others, I’m the old dude rolling around your local park or spots keeping the dream alive. But my point is, Black Label has been around since I got into skateboarding and has always been one of my favorite brands.
Seeing Lucero keeping the dream alive in his own way—in 2024, no less—still skating curbs, being goofy and putting his heart and soul into this brand is so admirable. In fact, that’s not saying enough. At any rate, it keeps me stoked and I hope other skaters out there feel the same.
Look for these new graphics, along with plenty of other Black Label boards at your local shop and scoop one up. By skateboarders, for skateboarders. Enough said.
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